written by: k.ramesh aravindh
As the world moves towards a global economy, the conduct of business through internet has led to a virtual shrinking of physical boundaries between countries. Businesses are going online, now it’s not just the local businesses that you have to compete with. To survive in such a cut-throat competition, it is important that you go online and tap global customers. And in order to achieve success online, it is essential that you obtain a reliable web host. Be cautious, don’t just strike the cheapest bargain, make sure you are doing proper research and building relationship with a reliable web hosting company.
Having understood the importance of online presence, you should now understand that one of the most important components that make an effective and trustworthy webhost is reliability. A reliable webhost is one that delivers you their promise of 99.9% uptime. All websites, irrespective of their webhost, face glitches from time to time and a reliable webhost keeps these glitches too minimum.
As an ambitious entrepreneur, you have put a lot of time and effort into your online business venture. Now let’s suppose a customer landed on your e-commerce website, they liked your product, added it to their cart and now they are about the checkout and complete the sales cycle, but suddenly the webpage doesn’t load. Your customer will simply move to another website they are aware of which provides the same products. You see, it was not about the price or quality of your products, neither about the time of delivery, it was about one very simple thing: a hassle free shopping experience. You could have brought to your customer just the experience she wanted only if you had opted for the more reliable web host, and not just the cheaper one
Next important thing that a reliable webhost brings to you is a high ranking in search engine results so that your customers can find you. Choosing the wrong webhost will bring negative impacts on SEO rankings. If your web server is down, it cannot be located by the spiders (web crawlers) of the search engine, thereby affecting your ranking adversely. So, if you want high volumes of traffic on your website, the first thing you will need is a reliable webhost that can be located by the search engines.
Furthermore, a reliable webhost will bring you safety and backup. Firewall protection will help by ensuring no unwanted trespassers on your site thereby reducing the chances of hacking, bugs or viruses. Plus, a reputable webhost backs-up your data on a remote server on daily basis and helps you restore it if your website is hacked. They will also assist you with 24X7 technical support, maintenance and security issues.
The success of your business will greatly depend on your hosting provider. There are a lot of webhosting companies out there providing services at attractive prices, but remember not to choose your web hosting service provider solely on price. Take your business to new heights by choosing a reliable webhost which will ensure minimum downtime, excellent SEO ranking and prioritizes your security and privacy.